Whether you are blogging for hobby, or for business and profit, it is vital to make your blog more professional.
Blogs that are working with companies will especially need to pay attention to these fine details.
If one thing is hard on the eyes on your blog, or if a company is unable to navigate quickly through your blog without getting lost, you might lose a business opportunity.
There are many different ways to make your blog more professional, and a lot of them can be done in just a few simple changes of things that are already on your blog.
Here are some ways to make your blog more professional:
- Use the same font all throughout your blog. Or narrow it down to two main fonts.
If you get too many different font styles and sizes, it will feel scattered.
- Always use black or dark grey for text color in your posts.
- Use regular default fonts (New Times Roman, Arial, Helvetica) for your posts. Stay away from the really funky, curvy fonts. It might look good to you, but those crazy curves could show up different on someone else’s end. (This pertains to fonts on your whole blog- posts, sidebar titles, links, header and footer, post title/date header, pages.)
- Same with the fonts, try to pick two or three colors that go good together for your blog.
- Stay away from black backgrounds. It’s also a good idea to have just a plain, white background. This gives your blog a clean, professional look. For example, a black background with lime green colored text is a bad idea.
- Try to implement your blog’s color scheme in the photos you use, and in the graphics you create, to make your posts “Pinworthy”.
Related: Check out this post to make your blog images go viral on Pinterest.
3. CLEAN, ORGANIZED LAYOUT
When you are editing your blog’s layout, keep in mind to strive for an organized and clean layout. This is an easy way to make your blog more professional, just by the appearance.
- Space your gadgets, buttons, ads, etc. evenly and nicely. Don’t let them overlap or cut one another out.
- Be aware of the size of your entire blog. People will not want to scroll over (to the right) because your blog is too wide.
- Title your gadgets if people won’t know what to do with them.
- Put your most important gadgets at the top. (Personal introduction, following and subscribing options, etc.)
- Have a catchy header image. Try to design your own, or hire a graphic designer to do it for you.
Make sure it’s not too big, yet make sure everyone will be able to read it.
Include your blog name and your tag line or just a little sentence of what your blog is about.
- Look at what you see above the fold on your homepage. This is often over looked.
You should see your header, pages, your about me info-graphic, and the start of your posts, if not more.
If you have to scroll down to see your posts, your header is too big.
4. CONTACT/FOLLOW INFO
This is a good idea for anyone with a blog.
You need to always make it available for anyone to contact you.
- Make your email address visible on top of your homepage or “About Me” page. This is a must.
- Add social media icon buttons with the links to your profiles embedded in them. This way people can follow you on the social media platform of their choice with one simple click.
- Make sure your are connecting with your target audience for a better following and more page views. If you try to please every one in the world, it will actually hurt your blog and the true people who will follow you religiously.
5. OWN YOUR DOMAIN NAME
Another easy way to make your blog more professional is to get your own domain name.
Example: instead of “http:/example.blogspot.com” you will now have: “www.example.com”
Make sure your URL and your blog name are the same, or extremely similar. This will also make it easier for people to remember your URL.
Since I have bought my own URL I have noticed more companies pursuing my blog for business opportunities. It’s worth the less cost and I can help you get a discounted hosting/domain plan through my favorite hosting company, Bluehost. (click affiliate banner below)
6. GRAMMAR AND SPELLING
This might be obvious, but triple check your posts for spelling and grammatical errors. It is surprisingly easy to miss little errors.
These errors will be the first thing to turn off a company who is considering hiring you. If you represent yourself with bad grammar and spelling, why would a company want you to promote them with your errors?
Always, always, always- go back and re-read your post before publishing.
Comment below! What do you struggle with on your blog the most? What are your favorite ways to make your blog more professional?