Do you know what your current blog bounce rate is?
We all know that having a blog or site doesn’t mean you just publish posts and sit back and relax. Unless you have a technical maintenance expert who trouble shoots all the little tool boxes on your blog, you have a lot of hard work to do continuously.
One major thing you should be checking and updating as a blogger is SEO, (search engine optimization). This means your blog’s location in the search results on a search engine, and there are things you can do and improve on your blog to get better results and standings in the search engines.
This is where your blog’s bounce rate comes in.
What is bounce rate?
Your blog bounce rate in the blogging world is defined as the percentage of visitors to a site who leave the site after viewing only one page, the same page they landed on.
So you really want your bounce rate to be low, meaning the majority of people who come to your site stay awhile and look around your site, viewing multiple pages, before exiting. If your blog bounce rate is high, that means a lot of people are coming to your site and exiting immediately… not good!
You can find your bounce rate percentage by going to www.google.com/analytics. I look at this daily and study my numbers and stats to determine what I need to do differently to improve my numbers, OR what I did right and how to keep it that way.
Why do I want a low blog bounce rate?
A low bounce rate means people are staying on your site. It also means people are looking at more than just your landing page on your blog, so you will see more page views in your stats. And when people look at multiple pages on your blog, the more chances your have to earn more money with ads!
Why is my bounce rate high?
Firstly, anything above 50% is considered a high bounce rate. So if you have anything above that, here are some reasons why that might be.
- your site is loading slowly
- your images are to big
- your html is too big
- your landing page is messy and cluttered, not eye appealing
- your visitors can’t figure out what you blog about within the first 30 seconds
- you have no internal links to other posts
- your visitors have no idea who you are or know anything about you
- your posts aren’t grabbing their attention
- your blog is too wide, and they have to scroll to the right
- you have too much white space above the fold
- you have broken links
- overall bad blog appearance
- pop ups
- automatic music or video playing when they land on your page
How does bounce rate affect my blog’s SEO?
When a search engine figures your blog’s SEO, bounce rate percentage is included in the equation.
A high bounce rate will hurt your SEO, and then you will decrease your chances of getting in the first results that are shown on Google and other search engines. This will also hold you back from the number of page views you could be receiving, as well as possible ad earnings.
How do I lower my blog bounce rate?
I have done hours of reading and researching to figure a few things out. I also worked really hard at changing some things on my blog, and I’ve have seen a 37% decrease in my blog bounce rate in the last week, and it’s still dropping everyday!
- double check every single link on your page!
Make sure it opens to a new window, so your visitors never leave your landing page. Even if it’s an internal link, I make it open in a new window. Also, get rid of all broken links and expired links. They will confuse your readers and make your blog look cluttered. Try to have more inbound links than outbound links on your page!
- clean up your page.
Make sure your blog width is okay for every device out there. My blog was too wide because I was looking at it on a 15″ screen, but when I looked at my stats, I found that a huge percentage of readers were on smaller screens. If they have to scroll right, they will probably just exit the page. Also, keep your side bar clean. Have an attractive header.
- add pages and topics.
I thought I had enough pages, because I thought my readers knew who I was. BUT- I had more visitors who were new than I had returning visitors! So they have no idea who I am or what I do!I added pages right under my header of some of the main topics I blog about, as well as under my welcome graphic on my side bar. Have a killer ‘about me’ page, and include links in that page to your topics or popular posts.
- this tip is crazy, and it’s a secret, but I’m going to share it with you guys. Okay?! I added a banner size Google Ad right under my header at the top of the page. This brought my bounce rate down as well as increased my ad earnings by 40%! Honestly, try it!
- compress your HTML and pictures.
This tip can be a little tricky if you aren’t an HTML person, but it’s not too complicated. There are tools, (just google HTML compressor), that will do it for you. If you’re on WordPress, there are tons of plug ins that will automatically do it for you.The reason you want to do this is because if your HTML is too big compared to your page and text, your site will load really slowly, causing people to click away from your page if they have to wait too long.
- I made my header image smaller.
That way, when a visitor lands on my site, the first thing they see is more than just my header. They see my header, my pages, my welcome graphic, and the top of my most recent post.
- add internal links.
Go through all of your old blog posts, and find similar anchor text to link to another blog post you have wrote. This way your visitors will see as many different pages on your blog as possible. They may not know how to go back through your older posts, so link to them.Also keep in mind, when adding internal links, try to add more links of the posts that receive the most traffic. I have some blog posts that are a lot older and get tons more traffic than newer ones, so I go back into those and add internal links to posts that aren’t getting that much attention.
I encourage you to try a few of the things I did if you are trying to lower your blog bounce rate! It will help you tremendously with SEO and ad earnings, and there will be a very high chance you will see your page views jump up as well.
What is your blog’s bounce rate?
What successful things have you done to lower your blog bounce rate?
While we are talking all things bloggity, how about some tips on how to make your blog profitable?!
I have a full, in depth series on how to make money on your blog just for you!
Find the posts here: